Target Market: Regional
Outcome Desired: Website Sales
SEO & Facebook Advertising
- Build, promote, measure and optimize 1 Facebook Ad and Landing Page each quarter (3 months) that will target people looking for your services until they purchase services on your website. *Advertising included in fee.
- We will deploy all necessary SEO-related strategies and tactics to get your website ranked at the top of Google for high-volume keywords that your target market is typing into Google when looking for your services in your local area.
Facebook Ads & Landing Pages
- Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
- Ensure all website visitors continue to see diverse group of strategic ads until they purchase your offerings.
- Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
- Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
- Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.
Search Engine Optimization
- Research, recommend and integrate high-volume keywords into your website through 2 SEO-focused original landing pages and articles each month to drive new within your most geographically profitable areas that we will research and recommend.
- Keyword ranking for each will be measured weekly and presented in your Marketing Portal.
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