Marketing System

Code: rplt2

Fee: 1,299/mo

Tier: 2

Option: 2

Target Market: Regional

Offerings: Products

Outcome Desired: Leads

Facebook Advertising 

  1. Build, promote, measure and optimize 3 Facebook ads and Landing Pages each quarter that will target markets that resemble the top 1% similarities of website traffic/past clients, and retarget all website visitors with additional ads until they inquire about your offerings.
  • Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
    • Ensure all website visitors continue to see diverse group of strategic ads until they inquire about your offerings.
    • Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
    • Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
    • Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.

Search Engine Optimization

  1. We will deploy all necessary SEO-related strategies and tactics to get your website ranked at the top of Google for 6 high-volume keywords each month that your target market is typing into Google when looking for your products.
  2. Research, recommend and integrate high-volume keywords into your website through 6 SEO-focused original landing pages and articles each month to drive new inquire about your offerings within your most geographically profitable areas that we will research and recommend.
    • Keyword ranking for each product will be measured weekly and presented in your Marketing Portal

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