Target Market: Regional
Outcome Desired: Website Sales
- Build, promote, measure and optimize 3 Facebook ads and Landing Pages each quarter that will target markets that resemble the top 1% similarities of website traffic/past clients, and retarget all website visitors with additional ads until they make a purchase.
- Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
- Ensure all website visitors continue to see diverse group of strategic ads until they make a purchase.
- Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
- Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
- Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.
Search Engine Optimization
- We will deploy all necessary SEO-related strategies and tactics to get your website ranked at the top of Google for 6 high-volume keywords each month that your target market is typing into Google when looking for your products.
- Research, recommend and integrate high-volume keywords into your website through 6 SEO-focused original landing pages and articles each month to drive new make a purchase within your most geographically profitable areas that we will research and recommend.
- Keyword ranking for each product will be measured weekly and presented in your Marketing Portal
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