Marketing System

Code: rbft1

Fee: 749/mo

Tier: 1

Option: 3

Target Market: Regional

Offerings: Products & Services

Outcome Desired: Foot Traffic

 Facebook Advertising 

  1. Build, promote, measure and optimize 3 Facebook ads and Landing Pages each quarter (3 months) that will target markets that resemble the top 1% similarities of website traffic/past clients, and retarget all website visitors with additional ads until they visit your location.
  2. Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
    • Ensure all website visitors continue to see diverse group of strategic ads until they visit your location.
    • Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
    • Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
    • Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.
  3. Make 1 monthly recommendations for ongoing, overlapping and complementary promotional campaigns to drive new customers and poach potential visit your location from the competition.
  4. Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
    • Ensure all website visitors continue to see diverse group of strategic ads until they visit your location.
    • Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
    • Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
    • Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.
  5. We will deliver at least 1 fresh promotional campaign initiatives we can use to roll-out better ads and results.
    • Analyze top competitors to assess what they’re doing to drive sales online, and how to improve our campaigns based on these findings

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