Target Market: National
Outcome Desired: Leads
- Build, promote, measure and optimize 3 Facebook ad and Landing Pages each quarters (3 months) that will target markets that resemble the top 1% similarities of website traffic/past clients, and retarget all website visitors with additional ads until they inquire about your offerings.
- Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
- Ensure all website visitors continue to see diverse group of strategic ads until they inquire about your offerings.
- Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
- Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
- Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.
- Make 1 monthly recommendation for ongoing, overlapping and complementary promotional campaigns to drive new customers and poach potential inquire about your offerings from the competition.
- We will deliver at least 1 fresh promotional campaign initiatives we can use to roll-out better ads and results.
- Analyze top competitors to assess what they’re doing to drive sales online, and how to improve our campaigns based on these findings.
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