Marketing System

Code: npft3

Fee: 4,999/mo

Tier: 3

Option: 3

Target Market: National

Offerings: Products

Outcome Desired: Foot Traffic

Facebook Ads & Influencer Marketing 

  1. Build, promote, measure and optimize 6 Facebook ads and Landing Pages each quarter that will target markets that resemble the top 1% similarities of website traffic/past clients, and retarget all website visitors with additional ads until they visit your location.
  2. Reach out to all national print, radio and television media outlets as well as key industry social media influencers to ensure exceptional coverage around your organization's unique content/contributions.
  3. Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
    • Ensure all website visitors continue to see diverse group of strategic ads until they visit your location.
    • Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
    • Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
    • Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.
  4. Build list of national media sources and social media influencers that cover stories within your industry.
    • Help  to create or refine aspects of business that may drive the most media attention.
    • Create email marketing system that will send them press releases/story pitches/content ideas that will maximize client's chances at media exposure.
    • Analyze email marketing metrics to determine which recipients opened emails multiple time, at which point we will make additional, personalized contact to help expedite exposure.
    • We will be responsible for creating pitches, press releases, and ensuring a seamless connection between  and media/social media influencers.

Email Marketing

  1. We will develop and send 3 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.

B2B Email Marketing Clients:

Build email list of corporate decision-makers, based on the criteria you've stipulated, to promote special offerings, valuable content and services. We can merge these contacts into an existing email marketing system, or create a new one.

  • We will add 100-250 new prospective leads into list each month, until market is fully captured.
  • We will develop and send 3 email marketing campaigns each month in order to drive new sales.
    • Promote advice and shareable content related to your services. This option will create and implement a comprehensive strategy via a carefully managed email marketing system that delivers monthly value to your target market, while driving new and repeat sales and social media shares.
    • Adjust future email marketing efforts based on actionable metrics to steadily increase email open rate, site traffic and make a purchase from email list.

B2C Email Marketing Clients:

Kickstart Email Marketing System with the development of 3 pieces of valuable, click-worthy content that website visitors will submit their information in exchange for.

  • We will advertise the most popular of these incentives to drive huge increases in the email marketing list.
  • We will develop and send 3 email marketing campaigns each month in order to drive sales.
    • Promote advice and shareable content related to your services. This option will create and implement a comprehensive strategy via a carefully managed email marketing system that delivers monthly value to your target market, while driving new and repeat sales and social media shares.
    • Adjust future email marketing efforts based on actionable metrics to steadily increase email open rate, site traffic and make a purchase from email list.

Social Media & Consulting

  1. Cultivate Social Media presence around your company’s unique brand and vision.
  2. Make 3 monthly recommendations for ongoing, overlapping and complementary promotional campaigns to drive new customers and poach potential visit your location from the competition.
  3. Develop and post 30 custom designed Memes each month to your Social Media pages around content that will drive your target market to know, like, trust and follow you.
    • Develop and publish ongoing Holiday Memes based on the holidays you select from our system.
  4. We will deliver at least 3 fresh promotional campaign initiatives we can use to roll-out better ads and results.
    • Analyze top competitors to assess what they’re doing to drive sales online, and how to improve our campaigns based on these findings

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