Target Market: National
Outcome Desired: Foot Traffic
- Build, promote, measure and optimize 3 Facebook ads and Landing Pages each quarter that will target markets that resemble the top 1% similarities of website traffic/past clients, and retarget all website visitors with additional ads until they visit your location.
- Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
- Ensure all website visitors continue to see diverse group of strategic ads until they visit your location.
- Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
- Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
- Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.
Email & Influencer Marketing
- We will develop and send 3 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
- Reach out to all national print, radio and television media outlets as well as key industry social media influencers to ensure exceptional coverage around or organization's unique content/contributions.
- Help to create or refine aspects of business that may drive the most media attention.
- Create email marketing system that will send them press releases/story pitches/content ideas that will maximize client's chances at media exposure.
- Analyze email marketing metrics to determine which recipients opened emails multiple time, at which point we will make additional, personalized contact to help expedite exposure.
- We will be responsible for creating pitches, press releases, and ensuring a seamless connection between and media/social media influencers.
B2B Email Marketing Clients:
Build email list of corporate decision-makers, based on the criteria you've stipulated, to promote special offerings, valuable content and services. We can merge these contacts into an existing email marketing system, or create a new one.
- We will add 100-250 new prospective leads into list each month, until market is fully captured.
- We will develop and send 3 email marketing campaigns each month in order to drive new sales.
- Promote advice and shareable content related to your services. This option will create and implement a comprehensive strategy via a carefully managed email marketing system that delivers monthly value to your target market, while driving new and repeat sales and social media shares.
- Adjust future email marketing efforts based on actionable metrics to steadily increase email open rate, site traffic and make a purchase from email list.
B2C Email Marketing Clients:
Kickstart Email Marketing System with the development of 3 pieces of valuable, click-worthy content that website visitors will submit their information in exchange for.
- We will advertise the most popular of these incentives to drive huge increases in the email marketing list.
- We will develop and send 3 email marketing campaigns each month in order to drive sales.
- Adjust future email marketing efforts based on actionable metrics to steadily increase email open rate, site traffic and make a purchase from email list.Build list of national media sources and social media influencers that cover stories within client's industry.
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