Facebook Ads & Email Marketing 

1. Build, promote, measure and optimize 6 Facebook ads and Landing Pages each quarter that will target markets that resemble the top 1% similarities of website traffic/past clients, and retarget all website visitors with additional ads until they make a purchase.
2. We will develop and send 4 email marketing campaigns each month in order to drive more sales, based on your market: B2B, B2C or both.
3. Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
   • Ensure all website visitors continue to see diverse group of strategic ads until they make a purchase.
   • Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
   • Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
   • Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.

B2B Email Marketing Clients:

1. Build email list of corporate decision-makers, based on the criteria you've stipulated, to promote special offerings, valuable content and services. We can merge these contacts into an existing email marketing system, or create a new one.
   • We will add 100-250 new prospective leads into list each month, until market is fully captured.
   • We will develop and send 4 email marketing campaigns each month in order to drive new sales.
     • Promote advice and shareable content related to your services. This option will create and implement a comprehensive strategy via a carefully managed email marketing system that delivers monthly value to your target market, while driving new and repeat sales and social media shares.
     • Adjust future email marketing efforts based on actionable metrics to steadily increase email open rate, site traffic and make a purchase from email list.

   B2C Email Marketing Clients:

   Kickstart Email Marketing System with the development of 3 pieces of valuable, click-worthy content that website visitors will submit their information in exchange for.

   • We will advertise the most popular of these incentives to drive huge increases in the email marketing list.
   • We will develop and send 4 email marketing campaigns each month in order to drive sales.
     • Promote advice and shareable content related to your services. This option will create and implement a comprehensive strategy via a carefully managed email marketing system that delivers monthly value to your target market, while driving new and repeat sales and social media shares.
     • Adjust future email marketing efforts based on actionable metrics to steadily increase email open rate, site traffic and make a purchase from email list.