Marketing System

Code: nbft1

Fee: 299/mo

Tier: 1

Option: 1

Target Market: National

Offerings: Products & Services

Outcome Desired: Foot Traffic

Facebook Advertising 

  1. Build, promote, measure and optimize 1 Facebook ad and Landing Page each quarter (3 months) that will target markets that resemble the top 1% similarities of website traffic/past clients, and retarget all website visitors with additional ads until they visit your location.
  2. Build an automated sketch of the most likely person to become a customer, and use this profile to target those individuals that meet these similarities with strategic Facebook advertising
    • Ensure all website visitors continue to see diverse group of strategic ads until they visit your location.
    • Measure each ad and landing page in order to adjust elements (headlines, images, body copy, calls-to-actions, ad placement, etc.) based on successes or declining trends.
    • Eliminate lowest converting ad every 3-30 days and replace it with an ad more similar to the ad with the highest conversion rate, overall.
    • Develop online Marketing Portal to track all of our progress, including the following Key Performance Indicators (KPIs): Amount of monthly leads and sales, conversion rates for all marketing tactics, Geo-Markets being targeted, real-time web traffic and ad designs and copy.

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